Comments on: So, consumers don’t care? http://angryafrican.net/2008/02/25/make-it-better-so-consumers-dont-care/ I have opinions. I am from Africa. I live here now. I blog. Wed, 07 Dec 2011 21:54:05 +0000 hourly 1 http://wordpress.com/ By: Rodney North http://angryafrican.net/2008/02/25/make-it-better-so-consumers-dont-care/#comment-498 Mon, 31 Mar 2008 22:14:24 +0000 http://angryafrican.wordpress.com/?p=76#comment-498 Henk,
Thank you for tackling this persistent notion. Besides all the aspects you identified a factor that relates strongly to CSR and purchasing decisions is how one feels – overall – about the company selling the product. Do you like ‘em? Do you think they’re generally decent people? or jerks?
Its easier to win points in this way if you are, say, a small, local business. But big corporations can do it, too. Enterprise won me over this way a long time ago (and continues to do so each time I rent their cars). Conversely FedEx has royally ticked me off forever.

All else being equal a sincere CSR effort could nudge me into vaguely liking a company. For ex, I’m not a big McDonald’s fan, but when I learned that all their fish is MSC-certified I was impressed, maybe especially because they don’t market the fact. So, when I’m stuck in an airport or highway plaza with few choices I’ll pick McD’s (& a fish sandwich) over Wendy’s.

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