PR


The three shot latte has kicked in. So has the third eye. Here is next week’s news for those who won’t have time to read the papers next week.

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Burma Myanmar announces name change

Myanmar has decreed a new name change. Again. Since the win by Win, Ne Win, in 1962 over the government you know as U Nu, Myanmar, taken from the short-form name Myanma Naingngandaw, or Myanma to be literally correct, has changed it name once from Burma, or Bama or Bamar as it is known colloquially, to the Union of Myanmar, pronounced pjìdàunzṵ mjəmà nàinŋàndɔ̀, or WTF for short.

The leader of the artist country previously known as Burma, Senior General Than Shwe (the man with the tan), announced the new name at a special event at the capital of Rangoon Yangon Pyinmana Naypyidaw. Senior General Than Shwe, also the Minister of Defence, Chairman of the State Peace and Development Council, Commander and Chief of the Defense Services, and Super Duper Admiral Main Big Dick with the Stick, announced the name as Nothing, or Nṵjəmàntàiŋɔ, or just nothing. Meaning “nothing”. Best way of spelling is ”                      ” and pronounced ”                       “.

Big Dick Shwe made the announcement at a large public execution celebration held at the capital Shitty City of the kings. Big Dick Shwe said that having no name will liberate ”                  ” as it is impossible to declare sanctions against nothing. And even more difficult to invade. A journalist who asked whether this nothing is also related to morality of the government, freedom of people and economic growth of the country could not be reached for comment. Or be reached at all. He disappeared into ”                    “. They dig deep graves in ”                    “.

Big Dick Shwe did disclose that the Military Junta (pronounced åşsħΦļəś) did consider changing their name to the United States of America but that it did not believe that it would be a major move forward under the current global political climate. His exact words were, “Why would I swap my Lada for a Trabant?” He continued by saying that they also prefer to attack their own people without any reason and don’t need to invade other countries to achieve this desired outcome. A collective roll of the eyes could be seen across the whole of Southeast Asia.

North Korea to have multi-party democratic elections

North Korea shocked the world today when it announced the first multi-party democratic elections to be held in North Korea in centuries. If not forever. Chairman Kim Jong-il made the announcement during the Mass Games glorifying his life as the leader of the Democratic People’s Republic of Korea. It was attended by his 100,000 most fearful loyal subjects. The elections will be contested by three parties – or as Chairman Kim Jong-Il said, “One more than the Americans”. It is unclear whether he was aware of the Libertarians and the Green Party. Or if Americans are aware of these two parties.

The three parties to contest the elections are The Democratic People’s Republic of Korea Party, The Democratic Republic of Korea People’s Party, The People’s Party of the Democratic Republic of Korea. Together they will be known as the Three Socially Trivial Organizations Of Generally Exploited Societies (or the 3 STOOGES). All North Koreans will have the option to vote for any of the three parties. They also have the option to not vote. And they get a free prison sentence with option 2.

In a move that Chairman Kim Jong-il calls “a major leap forward in the evolution of democracy”, a minor deviation from traditional democracies will be part and parcel of the Korean democratic elections. All three parties will be represented by the same people. Each party will receive the same list of people from the Fatherland Accreditation & Representation Team (FART). The parties can decide where they put them on their electoral list. As long as they put them in the same order provided by FART. They can change the header. Almost. As long as it is the same header as provided by FART.

Chairman Kim Jong-il also announced that he will from now on be known as the Uber Chairman, seeing that his now very dead father already took the name of Eternal President. The word “damn” could be heard right after he made this announcement.

Mugabe says he is sorry

From the official Zimbabwean government controlled news agency – the Zimbabwean Information Panel & Intelligence Trust (ZIP-IT): President Robert Mugabe today said that he was sorry. It wasn’t clear what he was sorry about, but is it newsworthy that he said it in any case. We think it was because he forgot to water the plants.

My President kisses this ass 

In a separate development, the Zimbabwean police today arrested Zimbabwe on charges that it is undermining the President of Zimbabwe, Robert “Dick” Mugabe. Police spokesperson, Pa Pitt, said “It is much easier to just arrest the whole of Zimbabwe than continuing with our current practice of indiscriminate arrests. Our police farce, I mean force, is already stretched and we just can’t arrest people fast enough.” Pa Pitt said that the new Constitutional Rules and Accreditation for the Police (CRAP) law “will help cut down on bicycle use as we can’t afford the tyres anymore”. The new law was first mentioned in the Presidential memo known as My African Dictator (MAD). Chaos ensued right after the CRAP law came into force as the police kept on arresting themselves as part of the arrest of all Zimbabweans. President Mugabe introduced a new law to release the police through his ROBERT MUGABE law – Real Oppressive Bastard for Early Release Time: May U Get A Bloody Ending. It declared all military and police personal as non-Zimbabweans and above the law. Presidential spokesperson and brother of Pa, Stew Pitt, said “The puppets of the Big Dick is above the law. And that isn’t too difficult with the law being trampled in the dust”. Journalist were shocked that Stew Pitt actually made sense.

New UN study find Russians to be least corrupt

The UN released their latest study regarding the state of the world economy. The yearly report analyses the latest global development challenges and this year focused on the general health of the world economy. The 2008 report was titled International Trade – Society Under Constant Knowledge & Economic Depression (IT-SUCKED). Apparently the global economy is not doing well.

In a surprise development, Russia was ranked 1st out of 205 countries as the least corrupt country in the world. They were ranked at number 205 in 2007. Russian President Medvedev, not a tennis player, said that it was proof that Russia “is the best country in the world”. Commentators noted that he wasn’t as eloquent as Putin.

In an unrelated story, the UN Research and Empirical Agency for Learning (UN-REAL) was caught in an oil-for-food oh-the-fool controversy. The agency was researching the state of the world economy when they allegedly accepted bribes to influence the research findings. The agency was alerted to irregularities when they noticed that the Russia section included too many unscientific statements such as “wow”, “awesome”, “best ever”, “gnarly” and “wickedly cool”. The intern who wrote the piece, a surfer from Australia, have been suspended until further notice.

US Congress saves US airlines

In another bail-out plan, The White House and the US Congress announced drastic steps in an attempt to rescue the flagging US airlines industry. The steps were outlined in a new report called the Congressional Report on Airline Sustainability Hearings (CRASH). The hearings were initially delayed after most Representatives couldn’t attend the first meeting due to flight delays and cancellations. A number of Congressmen also didn’t have the $25 to pay for their extra baggage. Representative Do Nafin said that it was unfair to charge Congress extra for baggage as “we all carry baggage already and those cash envelopes aren’t that light you know”. Another Representative, Sting Kerr, was overheard saying that “the gravy train is so much quicker”. The new plans outlined in CRASH included charging passengers for landing, planes loaded in commuter rail instead of flying, pay-as-you-breathe slots for oxygen masks, and auctioning safety vest before take-off. The airline coalition, Airline Sillyness Strategy for Humongous Overheads, Legal Excuses and Stupidity (ASSHOLES), said that “it’s about time that politicians listen to us. They should remember who controls their luggage when they fly. And who cleans the toilets before foot tapping at airports.” A spokesperson for passenger rights, New Airline Institute for Luggage and Experience Deficiency (NAILED), responded by saying that “it’s just hot air meeting thin air”.

Republicans lays out deficit plan

In a bold move to try and be relevant again, the Republican Party denied that it was developing a new economic policy that will include the US changing its name.  GOP leader Michael Steele (pronounced My-Kill Steal) said that, “we are a proud nation and won’t do something silly and stupid like that”. He chuckled when reminded of the 2004 Presidential vote.

Mr Steal did acknowledge that they considered various options, including a name change, to be able to finance the budget deficit under a new Republican Party plan to get rid of the deficit. Apparently they realized ignoring it won’t do as it just won’t go away no matter how much you laugh at it or roll your eyes. Steal said they were under the impression that the US won’t have to pay back the debt to China or the Saudis if they changed the name. “How can they make us pay if the contract is under the name of the USA and we are known as something else like America or The Mighty One?”, he said. He said that Uncle Dick Chainy Cheney told him it won’t work. His idea of going under a new name and under the witness protection program would also not work. He is, however, considering this as a personal option after he leaves his current employment as the first African American leader of the Republican Party.

Steal said that they have instead come up with a much better plan that takes the best of the free market and mixes it with the land of the free. “A bit of freedom for all can go a long way,” was the specific words he used. Instead, he said, the Republican Party has decided to sell the naming rights of states to the corporate sector in a similar way that the NFL runs their stadiums. The initiatives will be led by the GOP-led State Technical Under-secretary of Property and International Declarations (STUPID). Early state name changes include T-eXxon-ASs for Texas, Ben & Jerry’s Taste of Vermont and Kentucky Fried (Virgina is being sought after by a cheap South African wine producer). Steal said that they have already told Mexico that New Mexico is not for sale. They also turned down the Chinese offer for naming the whole of the US “Little China Market”. Steal confirmed that they have yet to receive a single enquiry for either New Jersey and Utah. Not even when they offered to pay for someone to take them.

In another leaf taken from the corporate sector, the Republican Party’s new policy include changing the current Federal system to a Franchise system. The initiative has been dubbed the Federation – Working On Renaming Designations (F-WORD). Each state will be sold as a franchise. Steal said that they have yet to figure out the finer details of what people can do with the franchises, but that they might be able to “sell donuts or hamburgers or maybe even name a potato or orange after each franchise”. A collective roll of the eyes could be seen across the whole of the Americas.

The Republican Party also announced a new financial plan for when they take over again, the New Order: Monetary Obligations for National Economic Yield (NO MONEY), to stimulate* the economy. The NO MONEY plan include drastic measures to increase the budget income without too much of a burden on the expenses side. Some of these measures are:

1. A collection box at the White House. A collection box next to the visitor’s comment book at the White House. Heads of State visiting the White House will be asked to make a donation to their favourite White House charity. They can choose from the White House International Treasury Executor: Government Utilities Yield (WHITE GUY), Dick Cheney’s charity the New Objective: Here Everybody’s A Real Terrorist (NO HEART), and Backhanded Independent Gains: Overt Increased Liquidity (BIG OIL).

2. Dick Cheney to be switched off at night to save on electricity. Steal was especially proud of this step as he called it the Republican Party’s “green legacy”. They strengthened their environmental credentials when they mentioned that the Republican Party head office will also be powered by wind power (hot air) from now on and can’t do any environmental damage (or any damage for that matter) while being “switched off”.

3. New drilling concessions to oil companies. Steal announced that new concession will be given to selected oil companies to drill for oil in the Rose Garden at the White House. The first concession was given to a little known company called Go West: Big Utilities for Social Humiliation (GW BUSH). Ownership of the company is unclear at this stage and only list Real Objective Voice Enterprise (ROVE) as the PR (Political Relic) company handling GW BUSH communications. They could not be reached for comments.

4. Refocus on military spending. Military spending will be tightened under a new plan put forward by the “Shadow” Secretary of Defence, Ivino Eyedee. The plan, named National Obligation: Government Earnings And Redistribution (NO GEAR), will focus on the military equipment for soldiers in the field in Iraq. Eyedee denied that troops will not get the equipment needed to protect them and called the measures “a reversed increase in the procurement procedure for the acquiring of protective garments and other miscellaneous products, goods and services”. Journalist were seen working until late in the evening trying to figure out what the hell that meant.

5. Changes in election procedures. Steal, with rare support from the current Democratic powered Congress, announced drastic changes to the election process that will save millions of dollars – if not tens of thousands. Or “lotsa money honey”, as he called it. Steal and Speaker Pelosi released a joint statement that said the “two-pronged approach makes it easier for people to participate directly in the democratic process and bring some much needed cash into the economy”. Journalist were stunned by the clarity of that statement. They could almost understand it.

Firstly, at a Congressional election level, seats will be sold on a lottery basis at $100 dollars a ticket. Anyone can buy a ticket as long as they are an American citizen or if they have loads of cash they can buy a ticket at a premium price of $1 million per ticket. The national draw will be done on the first Sunday of each November – after church services but before Desperate Housewives. This was a compromise between Steal and Pelosi that threatened to derail negotiations.

The second improvement in the election process relates to the Senate elections. Or better stated – ex-elections. There will be no elections. US companies will participate in a bidding process for the right to nominate their own Senator. Steal said the “removal of the middle man will make the whole system much more efficient and open”. The middle man being the American voter. But the public will still be able to show their support for the Senators by buying products with the Senators faces on it. For example, milk cartons will have the face and name of the Senator on it with the slogan, “Have you ever seen your Senator?”. Although in principle only US companies can bid, Saudi Arabian and Chinese companies have been given permission to participate as they already own half of the US.

* Certain Republicans were seen giggling whenever Steal mentioned the word “stimulate”. Apparently some female White House interns were seen rolling their eyes.

Uzbekistan to privatize corruption

The Uzbekistan state department dealing with corruption, the General Regime of Accounting for Fund Transfers (GRAFT), announced today that all government corruption will be privatized. Minister of GRAFT, the Honorable Itaka da Muni, announced the decision at the yearly Banquet for Respected International Buy-off Executives (BRIBE).

Minister Itaka Damani at the announcement

Minister Itaka da Muni at the announcement

Minister Itaka da Muni said it showed the willingness and commitment of the Uzbekistan government to clamp down on uncontrolled and rampant corruption. He continued by saying that, “this is the end of tax-dodging corruption as you know it. We will be able to tax corruption as it should be by organizing corruption into a single department”. A key part of the policy is that all corrupt officials and the public at large will have to register to practice corruption in future. No corruption will be allowed without a government approved licence. Of course, they could take the option of paying GRAFT a bribe to be excluded from the registering process. Minister Da Muni acknowledged that there were still a few wrinkles that needed to be ironed out.

UK crime down sharply

Crime in the UK has dropped sharply over the first few months of the year. Minister of Police, Weir Pafetik (Welsh), said that the government policies introduced at the end of 2008 is starting to show some real results. He said that, “We kept these policies secret, but it proves our hard work is finally showing results”. He unveiled the policy, the highly confidential State Taxes Utilized for Fighting Felonies and Economic Depression (STUFFED), at a ceremony at Downing Street. (Recently renamed Down Street to cut back on letters and highlight the general health of the economy). Minister Pafetik said the policy had loads of stickers on to show how secret and confidential it was. He also acknowledges that he was forced to unveil it after Prime Minister Brown left it on the London Underground while visiting his gran.

The STUFFED policy was based on the very simple principle of supply and demand. Minister Pafetik said that, “We knew that if we can cut the supply off then there will be no demand and therefore no crime”. The supply in this case is the wealth and goods the average citizen owns in the UK. By slowly but surely strangling the economy to death, the government was able to make each and every UK citizen so poor that there was nothing left to steal or kill for.

Prime Minister Brown released a statement saying that this is more proof that his “tax-them-to-death” strategy when he was Treasurer is at last showing results.

The downside of the success of the STUFFED policy is that millions of criminals will now go on state benefits. Prime Minister Brown shrugged when asked about this and said, “We are what our policy says we are”. He refused to explain any further.

Prime Minister Brown did admit to rumors that he is currently considering removing himself as Prime Minister. He said that he is doing it “for the good of the country”. He went further by saying that there will not be a direct replacement as the government is currently considering outsourcing the role of government to either India or China. “The UK just can’t compete anymore and we have to be realistic that we need to make changes to ensure we remain competitive in the world political market.”

Tony Blair could be seen rolling his eyes, but most of Britain did notice as there was footie on the telly and the announcement was done on a Thursday when they are all in the pub anyway.

Zuma in hospital

Just in: President Zuma has been taken to hospital for urgent lip surgery. Presidential spokesperson, Gota Noklu, said that President Zuma developed a serious infection after kissing the asses of both COSATU and the SACP in “such a very short period of time”. Noklu said that it was serious as the President can lose the use of his lips and that the President will not be kissing any more asses until fully healed.

In an unrelated development, there were general celebrations in the streets all over South Africa with slogans such as “Read My Lips – No More Blades” and “From Your Lips To Vavi’s Butt”. Celebrations quiet down when people were told that President Zuma might still be able to lip read and blow kisses.

In a seperate political health update, All Most Health or Care hospital announced that the operations on Zuma and Zille went without a hitch. Known as the ZZ-Top operations, Zuma successfully had a brain implant and Zille a personality transplant. Doctor Ai Kutya, said that it was unfortunate that Marthinus Van Schalkwyk was not as lucky. The recent backbone transplant and morals implant both rejected Van Schalkwyk.

New sports announced for 2012 Olympics

London used the hype created by the less than recent Beijing Olympics to announce the new sports that will be introduced at the 2012 London Olympics. London Olympics for Special Entertainment and Recreation (LOSER) spokesperson, Sir Moannallot, said that “the new sports will show the world the true British contribution to sport and the world. We know that we are the world champions in these sports and we hope to build on our medal success at Beijing 2008”. The new sports include long distance queueing; breakfast swimming in fat, oil and lard; wrestling with bad breath; beach volleyball without a ball but with long socks and a rolled-up newspaper; diving like the influence of a lost colonial power; canoeing the flooded streets in a bowler hat because it always rains; sprint for the dole; and the semi-modern pentathlon to include M25 gridlock dodging gymnastics, hunt the immigrant, and knife fencing with a yob. Some of the events will take place at the Superiority Complex. London did consider bringing cricket and rugby into the Olympics but Sir Moannallot said that “we just couldn’t find any Englishmen who are good enough and we are really sick and tired of losing against the South Africans and Aussies”. Sir Moannallot said that Great Britain is proud to bring their own “unique flavor to the Olympics. This will be as exciting as our cooking”.

Painless circumcision

Scientists today found a new method to bring smiles to the faces of millions of young boys and tears to the eyes of grown men – painless circumcision. Russian researcher Ayi Kutof from the Observatory for Unilateral Circumcisional Health (OUCH) said that he believes that the old method “is just a rip-off”. He said that he can’t take all the credit and a special “thanks for the tip” to prof. Klippion the new method. When asked to go into more detail on what the new method might be, Ayi Kutof said that they are still trying to “cut through the” red tape and “that’s a sore point” but that the new procedure is “cutting edge”.

Nigerian 419 scams surpasses oil income

Nigerian 419 email scams has officially overtaken oil as the single largest export product. Minister for Socio-Political Order and Outside Finances (SPOOF), Taika Kash, said that “it is crucial for the Nigerian economy that we diversify our BOGUS* income streams. We can not rely on oil providing us with the only opportunities to RIP-OFF* foreigners”.

Minister Kash said that the new diversification of exports is part of the Nigerian government strategy to reduce their environmental impact. “Every email scam makes us less dependent on oil from the Niger Delta.” When asked what he meant, Minister Kash responded, “have you ever been to the Niger Delta area?” Minister Kash also announced plans to provide training courses for unemployed Nigerians to start their own small scale scam operations. “We will provide them with the training, computers and internet access to start their own scams”. Ministers Kash’s brother-in-law runs the training operations, but Minister Kash denied that he favored his family or that there is any truth in the rumors that people paid for training but never received any training. He said, “my brother-in-law, Runna Wey, is an honorable man and his business, Lessons for African Universities and National Direct Education in Refocusing International and National Graft (LAUNDERING), is known for the hard work they do all over the world. I just received an email from him telling me how hard he is working and that he requires another advance to complete the curriculum. It just shows how hard he works as he always needs more money”.

*After further investigations and pay-offs it was clarified that BOGUS stood for Buy-Off, Graft and Underhanded Strategies and RIP-OFF for Real International Potential: Overseas Financial Felonies. Both these strategies were identified after Minister Kash answered an email from a dying wife of the ex-President of the African Developmental Bank in Bamako. He apparently paid $500,000 to help the woman transfer $24 million dollars to his account. A letter from his bank informed him of the BOGUS transfers and that it was just a foreign RIP-OFF. But only after he paid the bank clerk for the information. Another transfer of $100,000 for the clerk to redo the transfer is currently in process. The clerk, Ura Sukka, told Minister Kash that the transfer is needed to implement the Bank Alliance Strategy for Transferring Accounts and Reversing Dollar Services (BASTARDS). Minister Kash then received a call from a branch manager, Cilli Naimes, informing him to come and pick him up the check in the Niger Delta area. Without any police involvement. Minister Kash said he hasn’t had the chance to pick up the check yet.

Shocking 20/20 religious expose

A shocking expose of religious groups in the US was done by 20/20. The first expose investigated a break-away Mormon sect in Utah that believed in monogamy. The sect leader, Wan Wyfe, denied allegations that he only had one wife and that he preached religious tolerance, respect for individual right and racial harmony. Wan Wyfe said “I deny that we are some group of happy people living normal lives. This is the type of rumor that gives sects all over the world a good name and we won’t tolerate that.

20/20 also showed a evangelical church where the Minister, Nou Maani, asked his congregation to not give him any money and that he was doing God’s work not for personal gain but because of his belief in God’s word. He denied the allegation when approached by the 20/20 team and said that “I have a responsibility towards my own life and greed and will not stand for the false allegation”. He also denied rumors that he is happily married and that he does not pay for prostitutes. “It is a disgusting rumor and I will not stand for these type of attacks on the evangelical right-wing churches”, he concluded.

In their last story on alleged religious mavericks, 20/20 investigated a radical fundamentalist Muslim cleric, Iluva Busch, who runs a Mosque that preaches love to Americans and all Westerners and who condemns terrorist attacks in any form. Imam Iluva Busch is alleged to have called off all jihads against Christian countries and Israel, and to have preached tolerance and love towards all religions in secret meetings at the Mosque where he teaches. Imam Busch refused to answer any questions, but a spokesperson for Imam Busch, Ilah-Ava Peece, said that the Imam has always been a radical and will not stand for the vicious rumors spread by the Western media. He refuse to respond to photo’s showing Imam Busch swimming in swimming trunks that looks like an Americans flag, having a laugh with woman wearing two-piece bathing costumes on the beach and Imam Iluva Busch reading The Satanic Verses.

20/20 stands by their allegation that “there are some pretty normal people out there in religious circles”.

Here we go again…

1. The world growing bigger?

The only problem is that not everything else is expanding with it. I know it is disturbing. But don’t worry. We are. Humans. And other planets. And animals. At least until we slaughter them and turn them into burgers and steaks. Even our measurements are expanding. And no, I don’t mean our waistlines. Okay. Not only our waistlines. Also our waste-lines. No idea what that means, but it sounded good when I wrote it. Anyway… I thought the world must be growing while our food and drinks stay the same size. Why? Because everything is getting smaller. Bought a salad the other day and realized that it is smaller than what I remembered from the last time I bought a salad. But then I had a closer look. Damnit. Can you believe it. Even salads are being reduced in size. No – not because of obesity. Rather because of profits. With “raw” materials and overheads going up they had to cut cost somewhere. Why not start with the portions they sell? No problem. Right? Well, I don’t have a problem with it. But it would have been nice of them to tell me. I felt a bit cheated. Dirty. And looking at the smaller packet made me feel all grown up and bigger than what I feel really comfortable with. I felt a bit like Alice for a minute. But, as you might know, I am not a big salad eater. So it didn’t faze me. But I lost it when I realized that they are doing it to beer! Bloody hell people! That’s a line you should never, ever cross. Do what you want with us, but leave our beer alone. You thought President Bush got all pissed at Iraq trying to kill his daddy. Don’t mess with an African and his beer. But they did. Selling us 14 ounce beers but passing it off as a 16 ounce beer! Sacrilege! But the trend continues. Cars are getting smaller. Which is a good thing. My ego can fit into a Mini. But those guys with the big trucks and girls with the big SUV’s. Not sure if their ego can fit into a Ford Focus. I mean really, they only just manage to squeeze into a Hummer. Yeah. The world is shrinking. No, you aren’t getting fat. It’s the clothes shrinking… We’ll all look like Lance Armstrong soon. Tights everywhere. Okay, maybe with two… hum… you know. Oh, I was lying about the salad. It is shrinking, but I am African. We don’t do salad. A good salad is anything not meaty – like chicken.

2. Getting ready to be arrested

I am off to China this weekend. But I’ll tell you about that later. Once I am back. Still waiting for my visa, but hopefully that will be sorted today. There is a reason why I use the name Angry African you know… Anyway. I have been talking to my IT guy about staying connected while I am over there. Apparently it won’t be a good idea to blog from there. Not only do they sometimes “relieve” you of the burden carrying your laptop around, but don’t like bloggers speaking out that much. Not much at all. You see, China, Burma, Iran and Egypt heads the list of countries arresting people because they blog about their political views. I am safe then I guess. I don’t do political views… What I write is nothing but an impartial view of the world and what is happening around us. So I should be safe. But many bloggers are not. 334 got arrested in Burma alone. But thanks to their “somewhat” restrictive government, these could not be verified. When you drop of the face of the earth… 

3. No workers, no problem

Biofuels are held up as either the answer to all our problems or the next disaster to hit us. I don’t have much of a view on this one. I think biofuels could be part of the solution (not the solution), but the current approach sucks. Using corn and sugar just don’t make sense. it pushes food prices right up and we cut down forests meant to protect us from emissions. Sounds like stupid economics to me. And Brazil has a huge problem. They are cutting down the Amazon rainforest faster than you can say “Hummer”. I mean really. 1,123 square kilometers were cut down in April alone… So Unica, the Brazilian ethanol lobby decided to go on the charm offensive. They invited a few journalist around to show them all the good stuff they are doing. Apart from the cutting down of trees that they forgot to mention, most of their ideas are just fine. Like going all mechanical in the cutting of the cane. Less pollution because they don’t have to burn them anymore. But there was something else that caught my eye. The reporter only mentions it as a “by the way”. But it struck me that Unico might still need some more PR training. Unico said that companies are going all mechanical on us because it addresses two challenges. One, the pollution. Check. Secondly, it will get rid of the cane-cutters and therefore also get rid of any labor problems and labor critics. Hum. Maybe you shouldn’t have mentioned that one. Keep spinning the “we chop down trees to be green” line. It’s not only more believable, it also makes the “little people” go away.

4. The two stooges

Tweedledum and Tweedledee are meeting as we speak. I mean Mbeki and Mugabe are meeting. In Zimbabwe. Not sure why. Maybe to discuss the weather. Or the latest fashion. Or what curtains to pick for their new houses. Or fining new and more spouses. Bloody idiots. Look. I have supported Mbeki through thick and thin. Defended him wherever I could. I even defended his initial position on HIV/Aids in South Africa. And justified his initial approach to the Zimbabwean crisis. But it has gone too far. People are dying in South Africa because of his idiotic HIV/Aids policies and lack of action. And people are dying in Zimbabwe because of a tyrant that has gone bonkers. Mbeki and his “quiet diplomacy” just sounds like “staying quiet”. Sorry you two idiots. Time’s up. You are not welcome anymore. Just take your stuff and go sit in the corner. And be quiet. We have a name for people like you. It starts with an “m”. “Moer-something” in Afrikaans and “Mother-something” in English. Just go. Don’t hang your curtains. Hang your heads in shame. Or just hang your heads.

5. McCain inspiring old white men in Europe

I don’t think so. Okay, maybe he does if you include the arms dealers. But other than that, McCain inspires people outside the US about as much as Osama Bin Laden inspires tolerance. yes, there might be one or two out there who would fall for them. But they are loonies and at the fringe. But Obama. Now that is another story. He isn’t even President (yet) and he is already inspiring people across the world. telling them to break out of their racial stereotype and that anything is possible. That you can do it – no matter where you come from. France is going through some tough times right now. Race is at the forefront of so many debates. And they have violence on the streets of Paris. Because people feel hopeless. That in the land of Liberté, Egalité, Fraternité. Well educated blacks have to compete with 15-year old white kids for a job at McDonald’s. Nothing wrong with working at McDonald’s. But when the color of your skin stoops you from aiming higher, then you have a problem. But all of a sudden Obama is making people talk about race in France. And what it means. And how it can be overcome. And how it can inspire people to continue to fight the good fight for equality. Real equality. Not just a French word. That is inspiring. That is Obama. McSame? Well, apparently the old people in France likes his comb-over. It is so provincial.

See ya later.

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Corporate Social Responsibility is about what business can do – not about what business must do. It is about opportunities and business benefits – not about obligations or new rules. And the sooner companies develop integrated approaches to identify and react to opportunities the better. And the quicker they put business returns and stakeholders, and specifically the consumer, at the forefront of CSR the better for both them and the CSR business model.

Tangible business benefits are ultimately realized through operational efficiencies (CSR strategy) and effective communications (CSR communications), through PR, advertising, brand, online and other ways to bring the benefits to the consumer and other stakeholders. What is needed is an integrated CSR strategy and communications approach, that is aligned with brand identity and positioning, to effectively engage target stakeholders, especially consumers, and build brand trust, loyalty and affiliation. By working across a company’s different functional areas, understanding and working within the commercial realities of a company, and making stakeholders key, CSR can strengthen and improve the businesses of companies.

CSR strategy development, which is informed by business objectives, market realities and stakeholder input, provides company direction for risk minimization, operational improvements and future growth. This strategy should be informed by and aligned with brand identity and positioning that helps position the company to stand as a responsible and leading corporate citizen – thereby building brand trust, loyalty and affiliation.

CSR communication strategies positively engage stakeholders, specifically consumers, and create on-going dialogue and interaction with the company. This engagement is in turn used to continuously inform strategy, refine brand identity and positioning, and propel continuous improvements creating a cycle of CSR leadership and business benefits.

This integrated approach provides companies with tangible benefits targeted at their own and their stakeholders’ commercial, social and environmental needs as well as the methodology to continuously improve their business, ensure CSR leadership and business benefits, and strengthen brand trust and value – now and in the future.

So, what’s my beef with PR? They play a central role in all this, right? Yes they do. A key role. But my problem is that almost all of them see this as vanilla PR. Yes, they’ll talk about how important it is and say all the right things – remember, they are in PR. But then they will focus on all the philanthropy work of the company – not the operational impacts. They’ll write CSR reports full of beautifully crafted stories of how the company has helped some poor family in Ethiopia, and hardly ever talk about what is material to the company. They’ll pitch the good stuff to the media, but not engage with stakeholders on the bad stuff. They’ll devise participatory employee volunteering schemes, but not talk about the lack of union representatives of the 5% of the workforce that got cut in the last round of ‘streamlining’. And they won’t mention that some workers in the supply chain might be just as bad off as that family in Ethiopia. They’ll talk and talk about the good stuff, because they don’t actually know how the company operates. It doesn’t help that they always talk to corporate communications/public affairs or corporate affairs (take your pick) and hardly ever to product development, HR, manufacturing, logistics, supply chain management or H&S.

One of the experiences that I despised the most while at the International Business Leaders Forum was the PR agencies constantly running to us to help them in their communications of their clients CSR practices. And this ‘advice’ can range from helping them write a CSR report to just telling them what CSR actually means, or just ‘engaging’ stakeholders. But when it came to the client or public, they acted as if they knew everything. Man, they can tell you in so many ways how they can bring the CSR of your company to life – whether you actually have CSR practices or not is irrelevant.

The problem is that PR agencies are geared towards communications. Yes, it might be aligned with the brand or corporate values if you are lucky, but PR agencies know zilch of operations. They will spin you stories on how important operations are, but they know very little of the actual dynamics of business outside communications. PR agencies are good at the communications bit, and consultants are good at the operational bits. But they talk different languages and have very different views on what brings value to the company. PR agencies see the value of CSR as how they can ‘PR’ it. Talk about it, blow it up bigger than what it is and pull off a few gimmicks. But CSR will remain outside of the company and remain without value if you have a PR approach to it. Yes, PR agencies all of a sudden have CSR departments and talk the talk. But have a close look at the people they employ at the CSR unit – PR or political campaigning backgrounds. Not those who have an understanding of operational improvements or even global developmental backgrounds. CSR will remain meaningless if we allow it be driven by PR. It must be driven by both communications and operations. And we need people to understand both. If not, well then we will continue to not bring business benefits AND development gains.

Just look at what consumers believe – they believe everything is spin. And they are not far off when it comes to the role of PR in all of this. And the examples like Wal-Mart and their online strategy is not good stakeholder engagement. But it happens when you drive your CSR through PR communications. PR has a role to play, but they need to get their house in order before they kill off CSR completely.

But don’t worry. PR is not the only guilty one from an agency side. Those consultants. They know nothing of communications. Or actual business benefits. They’ll do your CO2 emissions whether you make cars or plant trees. And design new eco-friendly offices whether you are a financial institution or farmer. No, they’ll sell you anything as long as it can relate to something in your operations. Don’t get me started on them…

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