sustainability


Books

The changes experienced in sustainability over the last ten years or so have been nothing but phenomenal. More and more companies have embraced the need to act more responsibly and manage their impacts. What started as ‘doing less harm’ has turned into bottom line benefits as companies have found new ways to match managing the triple bottom line with shaving costs off the business bottom line. But you don’t cut yourself into growth and growth is the bread and butter of companies. And it’s the holy grail of sustainability – growing the business top line. That’s why we need consumers to come and join the party – they already do, just look at TOMS, Patagonia, Method, Seventh Generation, Dove and many more. What is missing isn’t the consumer but a better grip on what makes them tick – a sustainable brand they can trust, buy and advocate. In my new book I cut through the myths and noise to create a sustainable brand model, a fusion of product and branding. It’s when these two dance that we create consumer breakthrough and the magic happens. But let’s not get ahead of ourselves. Let’s simply create more sustainable brands – and this is the ‘how to’ guide that will help you get there.

Use the code Campher15 in the voucher section to get 15% discount!

Link to the book here – Creating a Sustainable Brand: A Guide to Growing the Sustainability Top Line

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It started with a simple set of questions… “Dad, what are people doing? Why don’t they want other people to marry? Why don’t they do anything about global warming? Why are they always fighting?”

How do I tell her? How. Do. I. Tell. Her?

1001, 1002, 1003, die… 1004, 1005, 1006, dead…

How do I tell her that every 3 seconds a child dies from something that we could’ve stopped? From hunger. From not enough food. From not having an apple. Or clean drinking water. Or just a little porridge in the morning. That we have it in our power to stop it if we want. But we choose not to. How do I tell her?

How do I tell her that our friends can’t marry because some people just hate their love too much? That love is sometimes not enough. That caring for each other is not what everyone else thinks should be. That the insecurities of the heart and soul of others drive hate instead of seeing the love. How do I tell her?

How do I tell her that some people talk freedom but don’t believe in it? That freedom is freedom even if we don’t like what others do or say. That freedom to marry. Freedom to love. Freedom to see the love of your life die in hospital. That these freedoms are killed by bigots every day. How do I tell her?

How do I tell her the pursuit of happiness is denied for most? That it’s a lie that we are told by so many who deny the happiness of others. That justice, equality and liberty is claimed by many but believed and practiced by few. How do I tell her?

How do I tell her people believe in carrying guns that kill but don’t believe in caring for love? That it’s okay to defend the right to carry a weapon of hatred in your holster but not love in your heart. That it’s okay to defend the right to carry that gun but not the right to love? How do I tell her?

How do I tell her that I don’t know what our earth will look like in her future? That maybe we are killing this world of ours with our greed and want. That wanting, buying, driving, wearing, making, living, eating too much and all those things we do might be killing our world slowly. So slowly that we argue while the pot is starting to boil. Like frogs we are killing ourselves slowly. How do I tell her?

How do I tell her that most people don’t really believe in human rights? That they speak of it as if they care and are willing to fight for it and die for it. But that they will deny others those same human rights. Their right not to be tortured. Their right to marry. Their right to choose. Their right to believe and love who they want. They deny it all. How do I tell her?

How do I tell her that people are willing to let their fellow Americans die. That they can stop it but they choose to look the other way and walk away? That a public option will save lives but some of us are too selfish and scared and would rather offer up American lives. American blood. All because they don’t care to care. How do I tell her?

How do I tell her that so many men carry hate in their hearts. They rape. They kill. They take away. That these are men we see and know. But we don’t see and we don’t know. That it’s okay to love the world. But be careful with who you trust. They will hurt you if they can because we know of those who are dead and missing. How do I tell her?

How do I tell her to not trust the man who speaks of God because they use and abuse His name? That they will hate in His name. That they will lie in His name. That they will give Him different names and still be full of hate and lies. That the hate and lies is preached by bigots claiming every religion – Christian, Jew, Hindu, Muslim – you name it. That it’s okay to love God but to not trust those who speak in His name. How do I tell her?

How do I tell her that there are mad men in caves wanting to kill a dream? That there are enemies everywhere willing to take lives. Innocent lives. And that we live in so much fear that we are willing to do the same as them. We are willing to let innocent people die because of our own fears. That we play into the hand of the warmongers with our weakness of fear. How do I tell her?

How do I tell her all this and so much more? Racism. Discrimination. Child labor. Obesity. Diseases. Sexism. And all this stuff waiting out there in the world. How do I tell her?

How do I tell her all this? How do I tell her that if we all just wasted a little less. Wanted a little less. Cared a little more. Believed a little more. Loved a little more. Spoke out a little louder. Did a little more…

How do I tell her that I see the faces of those kids dying? I know their names in my dreams. That they are my kids. Our kids. Not a number. Her kids.

How do I tell her that I feel the love of my friends being denied? That I only feel threatened because they are being denied the right to love and live in love the way I do? They they are not gay. That they are me. They are her.

How do I tell her I believe in freedom? That it’s worth fighting for even when others are trying to kill it with their freedom-my-way-or-no-way lies and bigotry and double standards. That I fight for the rights for all because I fight for her rights.

How do I tell her I don’t believe in guns? That I hate guns. That guns have killed in my family. That I will still defend those who want the right to have a gun. But that I expect them to fight and defend the right of my friends to love just as hard. That those rights are all hers.

How do I tell her that I don’t know everything about global warming? That I don’t know the science that well. But that I know that it’s better to be safe than sorry. That I will fight for this planet because it is all we have. The only one we have. It’s all I can give her. This little planet in the middle of nowhere is her planet.

How do I tell her that human rights means we have to give it to everyone? To those who are like us. Who love like us. Who live like us. Who believe like us. And those who don’t believe like us. Don’t want to be us. That human rights means we take the higher road and don’t torture. That human right means we allow everyone to be treated the same way we are treated. In love and in marriage. And that I will speak out and fight for those rights. Every single day until we all have it. Because it is her rights.

How do I tell her I believe in justice, equality and liberty? That I believe it is fundamental to who we are and how we want to live. Even though other say it but don’t live it or truly believe it through action. That I will fight for her to have justice. That I will stand up for her to have equality. And I will defend her liberty. Because justice, equality and liberty are hers.

How do I tell her that I don’t want these Americans we live with to die? That I want them to live. I want to help look after them. I want them to have an option to get looked after when they are sick. And that the only option for them is a government option. That I have not option but support an option that will let Americans live. Because I believe that Americans are good. And that it is our duty to love them and respect them and help look after them. Because we are them. American health is her health.

How do I tell her not all men are bad? That there are good men out there. Men who love and care. Men we can trust. And that it’s worth trusting and finding the men we can believe in and trust. That we men will fight those who hurt. Because these are her men.

How do I tell her that God is good? That it is okay to believe and not be part of the lies told by those who claim Him – no matter what they call Him. That God is good and God is love. That I will fight for Him and claim Him back from those who use and abuse His name. Who lie and spread hate in His name. Because He is her God.

How do I tell her not to fear the mad man in the cave or anyone else who lives to hate? That fear is not what makes us who we are. That love makes us who we are. That the love we have is stronger than the hate of others. That love should never be seen as a weakness. Because I will fight for it. Because this love is her love. My love for her. My gift to her. Love.

How do I tell her that when I am alone in my thoughts… On the bus. Running. In a hotel. Flying. That I cry inside when I am alone. And sometimes I cry on the outside for all these strangers to see. Thinking of this. Knowing that I don’t know what we are doing. That I don’t know what we are leaving for her tomorrow. For her future. Her world. I just don’t know.

I don’t know what world she will inherit from us. I don’t know what world we will leave behind. For her. And for her kids.

But I do know that I will fight for what I believe in. I will fight for her rights. Her right to love, believe, be free, have no fear, carry a gun, marry who she wants. her right to be herself. My big angel. Because I love her. And it’s all I can give her.

I want to tell her that the world is full of good people. That every single day I work with people who make this world a little better. One step at a time. Sometimes small but always forward. I want to tell her we will fight the good fight. Every single day. There are more of us than what the world might think. And we are strong. And we will never give up.

I want to tell her I do what I do because of her. That I see her face when I work. I see her face when I fight for what is right. I see her face when I live my life. It drives me. I want to leave her a world to be proud of. I want to leave her a dad to be proud of.

But I don’t. I don’t tell her any of this…

I take her hand and we dance on a Saturday. I joke with her and I tickle her. I play with her and I tease her. I help her with her homework and I say I’m proud of her great work. I have fun with her and walk her to the bus stop. I hang out with her and watch Harry Potter with her. I lie watching music videos with her and write silly stuff to her on Facebook. Sometimes we talk about Madiba or God and space-time limitations. Or science and mathematics. Geography or food. Even a little bit of serious stuff like politics and rights. And then I talk to her about crazy silly things and give her my books to read. I pull her finger and burp as loud as I can. I go mess up her bed and chase her around. I just do the things a crazy silly stupid dad is meant to do. Because she is my girl. My oldest girl. My big angel. And I’m just her dad. That’s all I want to be. The cool guy who loves her more than life.

She is my Ubuntu. I am because we are.

So I don’t tell her. But I know. I know we have to fix this world to make it ready for her. She deserves nothing less. She is perfect. She needs a perfect world.

We’ve got work to do. My big angel is coming and I’ve got a world to clean and get ready…

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Really? Maybe not...

America is a bit like Marmite – you either love it or hate it. But one thing is for sure, it seems as if everyone has an opinion about America. How great America is or how bad it can be. It all comes down to the problem with America. What is the problem with America?

Well, as a start, part of the question relates to a little thing called dependency. They are the big guys on the block. Pretty much “the dude”. They sneeze and we catch a cold. And we are a bit like the media – we build them up and then want to shoot them down when given half a chance. Why? Because we can’t live without them. We are dependent on them. And that makes us pissed and jealous. But that’s not the problem with America.

The simple answer is that we know that the problems of the world won’t be solved without America. Whether we want peace or the end of poverty or someone to deal with global warming or a fairer world trade regime – it doesn’t mean jack shit if you don’t have America inside the tent. Oh we can ask the Europeans to do their bit or ask African leaders to be a bit more responsible or get the Chinese cut their own carbon footprint. The reality is that none of that will work if America doesn’t come and play. It’s always better to have them in the tent pissing out than having them piss on our little parade.

We can’t solve it or deal with it at a global scale without America. That’s part of the problem. But that isn’t the problem with America.

Part of the problem is that sometimes we don’t like the answer we get from big brother America. Want a global legal system dealing with global crime? Sounds like a good idea. But a bit toothless because America refuses to sign on the dotted line. Want to stop landmines from blowing kids up after a war? Great! Get an international treaty to deal with that. But we know it will continue to give the bad guys a cop-out as long as America refuses to support it. Want to deal with those computers being dumped in Africa and the kids inhaling the fumes of burning computers for copper? Let’s all agree to keep our electronic shit at home then. Sounds like a great idea. But pretty useless because America doesn’t support the idea. That’s a problem. Sometimes we don’t get the answer we want. And we don’t like it.

Sometimes it just looks like America is in it for themselves. Thinking about what is best for them. What America needs. Instead of thinking of what we need. But that is not the problem with America. That’s just a problem with those darn humans.

Tell me. What do you want from life? Have you noticed how that involves you? Most answers are about the self. The human aspect. Sometimes it’s materialistic things we want – a bigger car and a bigger house and a  bigger telly and more bigger things. Supersize my life. But even those nice warm fuzzy answers are all about the me inside. A peaceful life and some love. You are thinking of you. And your only interest in the outside is how they might impact on your life.

When your government decides to help those on the outside. Do you bitch and remind them of the problems at home? Do you constantly try to tell your government how to make the world a better place or just your little world? I don’t mean the one off donation or being pissed at your government not doing more about Zimbabwe. We all have our moments of madness. Most of the time it’s just me-me-me isn’t it? Oh you cloak it in nice fuzzy language and make as if it is for the whole world. But it’s really about what is good for you and your country in most cases. I haven’t seen it any other way. I don’t judge this. I’m not saying it is wrong. I’m just saying…

Oh I know there are groups out there doing work on a global scale. Mostly crap like global religious fanatics. But I am talking about the good stuff. Making the world a better place. Even when working on these issues you think of yourself and your way and not the others and their way. Or try to find an “our way”. Oxfam? Love them to bits but over 90% of senior management in the UK was British. Sorry, that’s not really global. It’s just colonialism cloaked in goodness. Like the original one. Greenpeace? The luxury of fighting for whales while people die of hunger. None of these people are bad. They are just in it for themselves. But cloaked in goodness and all things nice.

Now what is wrong with that? What is the problem with that?

What is the problem with us?

What is the problem with America?

Maybe we are asking the wrong question here. Maybe we shouldn’t be asking what the problem is with America. Maybe the question should be what’s the problem with us.

Maybe the problem with America is that they are just a little bit too much like us. Americans are just a tad too much like me and you. Just your average people trying to live a decent life. Their life. Maybe that is the problem. Maybe the problem is that America is in all of us. America is us. And we are America.

Yes, the problem with America is us. You, me and our American friends. All of us. That’s the problem.

That’s the bad news.

The good news is that once we realize we are all one then we start looking after ourselves.

All of us.

Us Americans.

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It’s odd how we look at the problems of the world and just continue to live our daily lives. Like driving past a car crash and thanking God it wasn’t us.

Zimbabwe is a car crash of we witness in our world. And we all slow down to stare, shake our heads and say, “Oh shame, I wonder what happened”. But no one stops to help. At most we will phone 911-AU or 1-800-UN and hope they will sort it out. But we drive on. Not stopping to help. Because we don’t want to “get involved” or get our hands dirty. And, in any case, we have an important meeting to go to and just didn’t do that bloody first aid course. We drive on because we have good reasons. Sorry, excuses.

But there are different types of car crashes in this world. We never stop to look at the reason. We assume we know. And behind every assumption is an idiot waiting to crash.

There is the drunk idiot driver that thinks he can just do whatever the hell he wants. Mugabe for example… They drive the way they want and crash where they want because alcohol makes you feel invincible. Just like power politics. Nothing can touch you. And you go ahead and do stupid things and drive as if you own the road, but we know you are going to crash. And take a few people out with you. Innocent bystanders and passengers. But like real people we watch you get drunk and never actually ask you to leave the keys and take a cab. No, we are to scared you might be offended…

But you are an idiot. An idiot for getting drunk on the power the steering wheel of life gives you. And an idiot for the false sense of safety the cacoon car gives you. I would stop and applaud your crash if it wasn’t for the innocent passengers and bystanders.

And then there are those who crash and they had nothing to do with it. A tyre blew and the car is hanging on a cliff – ready to crash down and take everyone on board with them. These drivers drive old cars with worn tyres and clunky bodies. It’s not that they want to have a crap car but they can’t afford a new one. And they have to take the commute of life to stay alive. They drive their crappy cars to work each day hoping that they will make it there and back safely. They don’t want to but they can’t help it. It’s life. And they are at the bottom of the piles of bodies. The janitors of life. Zambia…

My beautiful Zambia. The most amazing people in the world. Never been in a war. More Swiss than the Swiss. But they have a land-locked country with little to sell to the world. But they survive most of the time. And the crash we see is in slow motion. Like a bad dream. We can see it happening and we can rush out to help but like in those dreams… we are always just a little bit too late. It’s the hand they got dealt living on the wrong side of the track. But they continue to move along and try and make it to work for another day. Maybe that crash won’t come today. Maybe not tomorrow or even next week. But we know those tyres can’t last forever…

And sometimes everyone crashes while we drive by in our luxury vehicle of money and ownership. The roads are wet or full of sleet. People go off the road and crash into each other left, right and centre. But we are comfy in our luxury vehicle. We slow down a bit to stop us from sliding off the road and swerve to miss the others crashing around us. We just slow down enough not to get involved or harmed. The slippery dreadful roads are the economy. Making it dangerous for everyone. But those with money will slow down a bit. But they will survive while the others crash without reason. Those others didn’t speed or blow a tyre. It was just that there were no warning signs when they came around that economic bend. It’s a dead-end road. It’s their end of the road.

And even if the luxury vehicle slips and slides off the road they know they will be fine. Their cars have automatic recovery and crash warning systems, the latest safety devices to cushion the blow – and insurance to cover their costs if anything unforeseen happens. It’s life. It’s a hiccup for them. Lose a car or a million but they know they will be okay. Except if they got insured by Madoff & Co. Then daddy will have to bail them out. He always does. For them.

Of course it all is very different when someone crashes through our front door or wall. Then we get all worked up and want to beat the bloody guy up and want the police and insurance to deal with it right now! Because then it happened to us.

It happened to us…

Those people crashing everywhere around us? They are not us. It only happens to other people. Not to us. It’s never us.

Car crashes… That’s life in our little world. One car crash after the other. Thank god we have a few people who stop and help. And a handful of firemen and paramedics. Not enough to save the world. But enough to save a few while we drive past and shake our heads…

Maybe we all just suffer from road rage.

You know what? I don’t have a licence…

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The UK and Europe is so far ahead of the US when it comes to Corporate Responsibility. If I only had a penny for everyone who said this. I hear this almost every single day. And not just from those in England who have a slightly superior attitude when it comes to corporate responsibility. I hear it from people here in the US just as often, if not more. The truth is that we are comparing apples and oranges. Is cricket better than baseball? Only if you are from England. Although you wouldn’t know that from recent results. And you would only like cricket more if you enjoy sitting in the sun and rain for five days and still not get a result. But I digress. They are both ball sports but they are vastly different. They might even share a common history, but that is where it stops.

In the US they believe in Corporate Citizenship and in the UK they believe in Corporate Responsibility. More or less the same, but different just the same. Corporate Citizenship is about what you do in your community. How you interact and how you support them. Corporate Responsibility is about how you run your business – it’s about operations and how you work. The impact is important to both, but in Corporate Citizenship you look at your community and their needs first and the way you work in your community might have something to do with the way you operate, but does not have to. In Corporate Citizenship you focus on your role in society through your operations and the impact you have, and then you improve on these. Through these operational changes you will have a more positive impact on society. Both benefits society, but they have slightly different points of departure.

The reason why the community focus is so central in the US is because there is less of a safety net in the US than in most of Europe. People do not expect government to solve their problems or protect them from every single little thing in life. No, people do that themselves and they tend to look after themselves and after each other. They expect to solve issues themselves. Americans like the idea of less interference by government and more control by themselves in taking responsibility of their own lives. It might have something to do with the open spaces, but Americans do not like people telling them what to do. They want to be masters of their own destiny. Less government and more power to the people.

In the UK and much of Europe there are much more of a reliance on government to interfere in daily life. People expect government to take more control of their daily lives and maintain the rules of how society engage and organize themselves. The rules of engagement. And they want government to identify the common areas of good that will help improve society. Government will tell you what is bad and help you to become better. All that is left for companies to do is ensure they do their best through operations and compliance to government regulations.

That brings me to a second point of difference – regulations and compliance. Corporate behavior is managed through regulations and compliance in the UK and Europe. Everything you do is regulated and not left to the company to try and innovate on their side. Any leadership position you develop is very quickly turned into a government requirement. (Your window of opportunity to show true leadership will stay open for a very short period in this environment). It helps that there is a strong central government in Europe. It makes it easy to push through new regulations. And it is even easier in Europe where the European Commission is hardly held responsible by ‘the people’ and have an almost free ride in bringing in new regulations. No wonder that Europe brought out regulations to define what a banana is – up to the curve needed to be defined as a banana. And I am not joking…

And it is also easy to bring in new regulations in the UK. It is a small island with a central government that runs the rule over everyone. Yes, Scotland and Wales have some autonomy, but the UK is still pretty much ruled from London. It is easy to understand the drive towards more regulations with so much power in the hands of a central government. It is in the nature of government to try and rule their own way. And each new government want to leave behind some kind of legacy. And what is easier than to bring in new regulations that can be sold as ‘for the good of everyone’.

It is different in the US. States control their own destiny much more than any regional authority in the UK. The federal government do not have the power to control everything. Even taxes are different from state to state. And some states like Massachusetts might regulate more towards the protection of people than those in say Texas, but it is up to each state to decide what is most relevant for their state. Federal government can provide guidelines and try and push through federal laws, but this is generally fought tooth and nail by states. The art of the federal government is to try and keep a balance between inching forward on the regulatory front and encouraging states to take control at a local level. But change happens at state level and not federal level.

This approach allows for companies to take more risk in trying out new practices and to develop a leadership position. They know they can bring in these practices without the danger of it being regulated to death. Yes, it is a fine balance. They still have to tell the truth in advertising and not make claims that can’t be backed, but they can be more risky in taking chances. Over in the UK it is slightly different. The aim of regulations is not to bring best practice into law, but to rather identify the lowest common denominator that could be passed as acceptable behavior by companies. I know, both have a place – best practice and lowest common denominator. In the US they lean more towards the former and in the UK more to the latter. It fits their societal and political needs.

Of course the US does have one thing that ensures that the lowest common denominator is ‘self regulated’. The I-will-sue-you culture. You make one mistake and the consumer will take you to the cleaners. Yes, it is out of control, but it creates an incentive for business to not do something that can harm the public. There are enough lawyers here to ensure that you will get sued. Businesses in the UK can hide behind compliance of law and it is much more difficult to sue someone if they haven’t broken the law instead of suing because they didn’t look after the public interest.

And some of the regulations make the way companies act very different. For instance, both the UK and US have regulations regarding how foundations are run. And these are very, very different. US corporate foundations are not allowed to do any work that can directly benefit the company. This was put in place to ensure that companies do not see this as a way to hide money, and to ensure they spend their foundation money on what is good for society as a whole. Very different in the UK. Much more freedom to be strategic in the way they spend their foundation money. They can spend the money on helping suppliers of the company and still write it off under foundation rules. The unbelievable work the Shell Foundation (UK) has done in development in poorer countries would not be allowed under US rules.

The US also likes rock stars and celebrities more than anything else. Man, their news are pathetic over here – give me the BBC please. Every second story is about some celeb and their latest escapade. And that plays out in the way company CEO’s act as well. The CEO and Chairman tend to play a major role in the public view of the company. Bill Gates is Microsoft. Howard Schultz is Starbucks. Steve Jobs is Apple. And each one have to make their mark in this world. Not because they want to, but because people expect them to do their thing from the front – lead the way in how and what they give and the way they run their company. They are the people others look up to and aspire to become. These leaders drive change across all businesses and are needed in a less regulated business environment. They are by default the people who drive real change through their own commitment to making business and society better. Thank God for them.

Less so in the UK. Companies are seen as more important that the individual. A few has made it to the front – Richard Branson as one. But they stand out because they are so different from the rest. The focus tend to be on the company and not the individual who runs it. Yes, they play a role, but the company is seen as less dependent on the CEO and/or Chairman than in the US. Another reason why the UK loves splitting this role while the US wants the same person in charge. Two big egos would be difficult to control in the US.

One area where the US is way ahead of the UK is in communicating their corporate citizenship. They tend to focus on the communications part more while the UK tend to focus more on the operational changes. Maybe it is because the UK society is more reserved than the US, but it means that Ben and Jerry’s is more respected in the US than Unilever. But in the UK it is the other way around. Of course this can be exploited and can confuse the consumer. A classic example is the current discussions in Washington about ‘green’ advertising and marketing. But the best tend to rise to the top and consumers do know to take things with a pinch of salt.

In short, the US is different because it fits in with the way their society organizes itself compared to the UK. Both approaches have real value. Both approaches will improve the world little by little. Both approaches will have failures and successes. But the one is not better than the other. Just different. Dealing with their own little peculiarities in their society and political systems. Both work. And both fails. I don’t need to remind you of the current economic failure in the US thanks to a regulate-yourself culture. But the US is not in any way behind the UK when it comes to the role of business in society. No. They are just different. A US approach won’t last a second in the UK. And the UK approach won’t survive a second in the US. The real challenge for them both is to adapt when they are outside their own borders, culture and comfort zone. For example, neither will last long in China or South Africa if they just try to continue working the way they do in their country of origin. New rules and new ways of operating is needed. They have to bring the best of their world and merge it with the societal and political expectation in these new countries. And that won’t be better either. Just better for that specific country.

Bu the discipline of business in society benefits from this dynamics – bringing different approaches to the table. And it is when these merge and mingle that we move further ahead in this world of ours. Of course there is one approach that works no matter where you are. The South African approach. But I won’t be giving away our secrets just yet. No, I am way to responsible to do something like that.

charity

You want to hug a dolphin? Or maybe plant a tree? What about buying a goat for a village in Ethiopia? Or a desk and chair for a school in Banda Aceh? No. Mm-mm, difficult one. Wait, I have just the thing for you – how about supporting the Foundation for the protection of Swedish underwear models?

And you think I am joking about that last one. It might be tongue in cheek, but this cause has over 400,000 signed up members globally. Okay, it is a Facebook cause – but one of the most supported causes. They even managed to raise some money for their nonprofit – after specifically asking for NO money. Yes, this is a nonprofit and their aim is the “promotion of international understanding”. No, I really am NOT joking.

The point I am trying to make is that we now have a cause for every taste and need. And then some. Once you find your cause – which organization within this cause do you want to support? And so on, and so on. The list just gets longer and longer.

This shouldn’t be a problem. People can now match their passions with the right organization. And there are enough charities out there to still have a slight different individual flavor that makes you so much more different from the plebs who support Oxfam (joking people…). Oh no, you support Project Africa – because it is so much more than a goal, it is a mission. A cause that goes with your evening dress and another that goes well as a car refresher hanging from the rear-view mirror.

And it makes life so much easier if you run a company. All you have to do is pick your cause and adopt the charity or nonprofit that is still available. You feel strongly about education for kids? Make your pick – we still have EduKiddiCare and KEDUCare available. (Man, how many times can someone focus on education before we run out of charities or ideas?)

But the growth in charities and causes can have a bad impact as well – apart from the bad jokes (sorry). Firstly, it waters down the important stuff and diverts attention. Instead of tackling the real big issues facing the world – Climate Change, Abuse, Poverty & Hunger, War, Disasters and Health (the Big 5 plus Climate Change) – we tackle every issue that comes to mind. Can we really justify saving the dolphin, battling bottled water, fighting immigration, protesting GM crops and anti/pro-abortion marches (the Little 5) while people are dying of hunger, disease, abuse, disasters or war? Of course all these other issues are important, but more important than people dying right now in this world we all share? I don’t know – your call.

Even more important than the long list of options and diverting attention – the diversion of funds. Two dynamics stand out. Firstly, aid only increases marginally each year – and even then it goes to certain causes that are important, but not really charity for the needy. For instance, where do you think 80% of US federal ‘aid’ go? A handful of countries that are not really on the most needy list – Israel, Pakistan and Egypt. And oh, it includes military aid… And it gets worse because the money is now spread across and even wider range of causes and organizations. Each year another nonprofits comes along that wants a piece of the pie – and reduces the share of the next one.

But the single biggest problem I have with the proliferation of charities? They divert money away from Africa and other places of need. Instead of the funding going directly to the charity in the country suffering, it goes via other charities and donor bodies first. And everyone takes their cut. The money for empowering women farmers in Zambia doesn’t go to Women for Change. Oh, they might get a small amount. But the money first goes to DFID or USAID or GTZ – or whatever government agency. And then it goes to Oxfam GB or US or Germany. And then it goes to Oxfam Southern Africa. And then it goes to Oxfam Zambia. And the leftovers go to Women for Change.

Businesses always try and streamline their value chain. We should do the same with funding. No more than 2 steps before it gets to the actual people that need it and should benefit from it. Cut out the middlemen. Hey, they make money for campaiging in any case by collecting from door to door and in the streets. It doesn’t mean the end of Oxfam or Care or Save The Children and mates. Just the beginning of the nonprofits who can really bring immediate change to the people who need it most. It will force every charity to focus on achieving real change and doing the bit they are best at. And more of the program money will go to the charities who are closest to the real issues on the ground – they are part of the people who suffer in their community. We just need to streamline the charity supply chain a bit.

Of course there is another reason for my little rant. Is it about caring about something or doing something? The caring bit is about you. But the doing bit is about those who need the help. It’s a slight but important difference. You can pick a charity or a cause the way you pick a dress or shoes – something to fit in with your needs and different tastes. But please don’t forget that this isn’t about you. It’s about those who really need you to be part of them and part of the solution. I worry that the causes are so diverse that we start forgetting who and what this is all about. It’s not a clothing outfit to fit with your personality. It’s about people. And what they need.

Mm-mm, maybe I just found the cause that fits my charity. The AA BARF charity needs your support. Really… The Angry African Beer And Rugby Fund never really got the funding or supporters it deserved in any case. And the money will go directly to the cause it supports. I promise…

thanksgiving_turkey_2

My “liberal” credentials might take a bit of a beating here. But, what the hell, I am African… I can’t pull punches just to make people feel better about themselves. I have some beef with what we eat…

You know I don’t like Palin. She an empty head with lots of background noise. I’m not even going to go into that. Just have a look at a few of the things I’ve written about her to know I am not a fan. See the letter I wrote to Sarah, or how six degrees of separation makes her anti-American and not a maverick, or what I want in a Vice President. Oh, there are many more. But those will give you a sense of my dislike of the lipstick pig.

And here I am defending her. Dammit. I thought about it for a while… But I know I have to. It’s about meat you see. And I am a meatarian. Ooh… Not everyone likes that part of me. Mmm. A few nice tjops and a boerewors on the open fire… Mouth watering sh*t I tell you. Anyway. Go have a look at my views on eating meat. Unpopular? Maybe. Do I care? Hum… Sorry… Was that a question? I eat meat. Live with it.

What am I talking about? I am talking about the “turkey incident”. You know, the one with Sarah “Empty Head” Palin talking to the media while a guy is busy cutting the throat of a turkey in the background to drain the blood. And of course, kill the bird. Here is a link to that just in case you haven’t seen it yet. Do what I did… Turn off the sound and just watch the guy in the background. I really have no reason to hear her voice. She sounds just like a bunch of turkeys in any case. And about as predictable. Have you ever stood with a bunch of turkeys and made the turkey “kulu-kulu-kulu” sound? Yep, they all react the same way by singing it all back to you in unison. Just like Sarah and her gang of bigots. You push the button and she’ll sing it back… So predictable. Anyway… Here is the video.

It was all over the news. People were up in arms about her being so stupid to stand in front of the cameras while the guy is killing the bird in the background. How could she? Is she that stupid? Hum… Yes, this “bird” is that stupid but it has nothing to do with the bird in the background. I really don’t get what the fuss was about?

Are you shocked about the killing of the bird? WTF? How did you think that turkey got on your plate over Thanksgiving? Do you think they were massaged till they died a peaceful death? Or that they died of some natural cause?

Yep. They did die of a natural cause. Natural for a turkey in any case. They got slaughtered. And nicely packaged for your convenience. Ready to place your order for a 16 pound turkey and pick it up at Roche Brothers the day before Thanksgiving. And then you stick it in the oven for a few hours and… Wallah! Turkey time!

(Oh, we had a chicken on steroids for Thanksgiving. Eight pounds – the smallest one you could order. Hey, the butcher frowned at our un-American size turkey – even after we explained we are four very normal size people. Two kids and two grown ups. But that maple syrup did the trick. Nice and juicy! Thanks babe.)

Back to reality… The meat you eat were once little calves and chicks and little piggies and little baa baa white sheep. Yes, they were cute once. But now they are dinner. Or maybe just mashed up into a burger or something. Get used to it. The things we call meat were once alive. Now they are nicely done (medium rare as the chef said) and on our dinner plates. Live with it.

More importantly, own it.

I find it amazing that people were shocked at the video. I just can’t understand how people can think that food comes nicely packaged without any consequences. Meat doesn’t grow on trees. Their natural state isn’t wrapped in plastic and in cold storage. They don’t grow up from little 1 ounce steaks into the half-pounder you slap on the grill.

I don’t have a problem with what I eat. I slaughtered a few sheep in my time. And cattle for that matter. Plucked a few chickens. Even helped a turkey or two from their kulu-kulu state into my plate. That’s life. I am from Africa and had to go to the farm when there was a break from school. I’m glad I did it.

And I am happy that I slaughtered the sheep and cows and chickens and rabbits and deer or whatever else came my way from the farm or when we went hunting. We ate what we killed. It wasn’t for fun. It was for food and to control the numbers. Too many wild animals and the semi-desert area would turn into a desert area if we didn’t cull the animals and control the numbers. Like I said, it wasn’t for fun.

But I am still glad I knew what I ate. And I am glad that I could take ownership of what I ate. From the farm to my plate. I knew the animals and knew what they were for. We always looked after them and fed them. Gave them space to live and kept them healthy. But they weren’t there to be played with. We respected them and treated them well. And then we will slaughter them in the best and quickets way we can. Always with respect and acknowledgement that we owe them as much as what we own them. Because we knew that in the end we will eat them. And live.

My only problem now is that I don’t know where my meat comes from. I know about the force-feeding of turkeys and the steroids for juicy steaks and the transporting of sheep. I don’t like it. I don’t. But I have to make a choice. I either eat it and know what might have happened along the way or I should shut the f*ck up and go eat some celery.

Oh I try to be organic when I can afford it and when I can get it. I make sure I have as much information as possible. But I am not going to live in the clouds and think that there are no consequences. I know that there are some major sh*t going on in the US when it comes to the stuff they call meat. Those large commercial farms are not a pretty sight. But that happens when you want your steaks and you want your burgers. It’s as horrid as you can imagine and then some. Sh*t happens when we want to eat meat.

Know what you eat. Live with it. Don’t try and think you are all “eco-activist” by getting worked up about the turkey getting slaughtered. Those horrid pictures… That’s life. That’s how you get your food. Know it. Live with it. And then eat it.

I do. I’m not going to bullsh*t myself. I might be a disgusting bastard and barbaric African for eating meat, but I am not going to be a hypocrite. I know it. I live with it. And I eat it.

Don’t think your all organic green salad is that much better. Farming soya is killing the Amazon forest. And it tastes like crap. (No thanks, I’ve tried it many, many times in different ways. It always tastes shite.) What makes a plant so much worse than a cow? Just because it doesn’t have whiskers and a heartbeat?

It’s so stupid. People trying to humanize the animals we eat. Cows with glasses on? Yeah, it is funny… But it is also a piece of steak away from being on my plate. Chicken Little? Wait till he grows up. Babe? Mmm, wonder what the farmer did with him when he got old? Sorry, these animals don’t live the lives we are told on the telly or read in those nice bedtime stories. Those are stories, not life. I laugh at the stories of animals done so beautifully by Pixar and the Disney gang and I love Back To The Barnyard. But I also know that calling the main cow Otis doesn’t mean he won’t be eaten when the time comes.

You like cats or dogs? Guess what… The stuff you feed them? Used to be the crap left over after they cut the choice meat for us. Or the fish heads left over after we got our frozen bits cut into nice cubes. We eat meat. Or some of us do. And we should know what we eat and not be disgusted by how we get it. That is bigotry. Or at least hypocritical.

Thank God we don’t hear the broccoli scream as you snap the stem, dry freeze it before it is stuffed in a plastic bag and then dropped in boiled water or nuked by the microwave. Oh, those poor, poor broccoli. And the cute little peas. What did they ever do to you? Or do you wait for the carrot to die a natural death?

No. I am not going to eat roadkill. I know what I eat. Or at least as much as what I can know. I am not going to flinch when I see a picture of a dead animal getting slaughtered and packaged. I am going to look at it and then slap it on the grill.

I know it. I see it. I own it. I live with it. And I eat it.

Do you?

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